Cliff Figallo

Cliff Figallo (12 January 1949-11 September 2022) was an American planner, designer and manager of social media platforms. He was a member of The Farm, an intentional community founded in 1971, and helped create The WELL, one of the earliest online communities in America, the Table Talk online discussion forum for Salon.com and the Electronic Frontier Foundation.

He wrote two books and a number of articles on managing online communities and maximizing free speech online. "The Figallo effect" was used by Jonathan Bishop of Swansea University to describe organic growth in an online community due to trust among non-anonymous members. Provided by Wikipedia