Showing 1 - 8 results of 8 for search 'Kapferer, Jean-Noël', query time: 0.15s Refine Results
  1. 1
    Rumors : uses, interpretations, and images /
    by Kapferer, Jean-Noël
    Published 1990
    Book
  2. 2
    Strategic brand management : creating and sustaining brand equity long term /
    by Kapferer, Jean-Noël
    Published 1997
    Book
  3. 3
    (Re)inventing the brand : can top brands survive the new market realities? /
    by Kapferer, Jean-Noël
    Published 2001
    Book
  4. 4
    The new strategic brand management : creating and sustaining brand equity long term /
    by Kapferer, Jean-Noël
    Published 2004
    Other Authors: “...Kapferer, Jean-Noël...”
    Book
  5. 5
    The new strategic brand management : creating and sustaining brand equity long term /
    by Kapferer, Jean-Noël
    Published 2008
    Book
  6. 6
    The luxury strategy : break the rules of marketing to build luxury brands /
    by Kapferer, Jean-Noël
    Published 2009
    Book
  7. 7
    The new strategic brand management : advanced insights and strategic thinking /
    by Kapferer, Jean-Noël
    Published 2012
    Connect to the full text of this electronic book
    eBook
  8. 8
    Rumors : uses, interpretations, and images /
    by Kapferer, Jean-Noël
    Published 2013
    Book
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