Mario

; , |lead=yes|group=lower-alpha}} is a character created by Japanese video game designer Shigeru Miyamoto. He is the title character of the video game franchise of the same name and the mascot of Japanese video game company Nintendo. Mario has appeared in over 200 video games since his creation. He is an Italian plumber residing in the fictional Mushroom Kingdom, whose adventures generally center on rescuing Princess Peach from the villain Bowser. Mario has access to a variety of power-ups that give him different abilities. Mario's brother is Luigi.

Mario first appeared as the player character of ''Donkey Kong'' (1981), a platform game. Miyamoto wanted to use Popeye as the protagonist, but when he could not gain the licensing rights, he created Mario instead. Miyamoto expected the character to be unpopular and planned to use him for cameo appearances; originally called "Mr. Video", he was renamed to Mario after Mario Segale. Mario's clothing and characteristics were themed after the setting of ''Donkey Kong''. He then began to star in the ''Super Mario'' series of platform games, beginning with the critically acclaimed ''Super Mario Bros.'' in 1985. From 1991 to 2023, Mario was voiced by Charles Martinet.

After ''Super Mario Bros.'', Mario began to branch off to different genres. These include puzzle games such as ''Dr. Mario'', role-playing games such as ''Paper Mario'' and ''Mario & Luigi'', and sports games such as ''Mario Kart'' and ''Mario Tennis''. He has appeared in other Nintendo properties, such as in the ''Super Smash Bros.'' series of crossover fighting games. Mario has also appeared in various animations, including three series produced by DIC Entertainment (voiced by Lou Albano and later Walker Boone), and was portrayed by Bob Hoskins in the 1993 ''Super Mario Bros.'' film. He was voiced by Chris Pratt in ''The Super Mario Bros. Movie''.

Mario is near-unanimously considered to be the most famous character in the video game industry and an established pop culture icon. Mario's likeness has appeared in a variety of merchandise, such as clothing and collectible items, and people and places have been nicknamed after him. He has also inspired a considerable amount of unofficial media. With more than 800 million units sold worldwide, the overall ''Mario'' franchise is the bestselling video game franchise of all time.

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