Charles E. Osgood

Charles Egerton Osgood (20 November 1916 – 15 September 1991) was an American psychologist and professor at the University of Illinois. He was known for his research on behaviourism versus cognitivism, semantics (he introduced the term "semantic differential), cross-culturalism, psycholinguistic theory, and peace studies. He is credited with helping in the early development of psycholinguistics. Charles Osgood was recognized distinguished and highly honored psychologist throughout his career. Provided by Wikipedia