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Principato, Ludovica
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Principato, Ludovica
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Principato, Ludovica
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Online Impulse Buying and Cognitive Dissonance : Examining the Effect of Mood on Consumer Behaviour /
by
Mattia, Giovanni
,
Di Leo, Alessio
,
Principato
,
Ludovica
Published 2021
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2
Online impulse buying and cognitive dissonance : examining the effect of mood on consumer behaviour /
by
Mattia, Giovanni
,
Di Leo, Alessio
,
Principato
,
Ludovica
Published 2021
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Related Subjects
Cognitive dissonance
Consumer Behavior
Customer Relationship Management
Customer relations-Management
Impulse buying
Internet marketing
Motivation research (Marketing)
Online Marketing/Social Media
Psychological aspects
Teleshopping
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