Al Ries
Alfred Paul Ries (November 14, 1926 – October 7, 2022) was an American marketing professional and author. He was the cofounder and chairman of the Atlanta-based consulting firm Ries & Ries with his partner and daughter, Laura Ries. Along with Jack Trout, Ries is credited with resurrecting the idea of "positioning" in the field of marketing. Provided by Wikipedia
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9by Ries, Al
Published 2000Call Number: Loading...Connect to the full text of this electronic book
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19by Kinni, Theodore B., 1956-Other Authors: “...Ries, Al...”
Published 2000
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20by Trout, JackOther Authors: “...Ries, Al...”
Published 1996
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Related Subjects
Positioning (Advertising)
Management
Marketing
Brand name products
Advertising
Internet marketing
Success in business
Branding (Marketing)
Business forecasting
Competition
Decision making
Job hunting
Left and right (Psychology)
New products
Organizational effectiveness
Psychological aspects
Public relations