George Ritzer

George Ritzer (born October 14, 1940) is an American sociologist, professor, and author who has mainly studied globalization, metatheory, patterns of consumption, and modern/postmodern social theory. His concept of McDonaldization draws upon Max Weber's idea of rationalization through the lens of the fast food industry. He coined the term in a 1983 article for ''The Journal of American Culture,'' developing the concept in ''The McDonaldization of Society'' (1993), which is among the best selling monographs in the history of American sociology.

Ritzer has written many general sociology books, including ''Introduction to Sociology'' (2012) and ''Essentials to Sociology'' (2014), and modern/postmodern social theory textbooks. Many of his works have been translated into over 20 languages, with over a dozen translations of ''The McDonaldization of Society'' alone''.''

Ritzer is currently a Distinguished Professor Emeritus at the University of Maryland, College Park. Provided by Wikipedia