Elmo Roper

Elmo Burns Roper Jr. (July 31, 1900 in Hebron, Nebraska – April 30, 1971 in Redding, Connecticut) was an American pollster known for his pioneering work in market research and opinion polling, alongside friends-cum-rivals Archibald Crossley and George Gallup. Provided by Wikipedia
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  1. 1
    by Roper, Elmo, 1900-1971
    Published 1957
    Book
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