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Roper, Elmo, 1900-1971
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Roper, Elmo, 1900-1971
Elmo Roper
Elmo Burns Roper Jr.
(July 31, 1900 in
Hebron
,
Nebraska
– April 30, 1971 in
Redding
,
Connecticut
) was an American
pollster
known for his pioneering work in
market research
and
opinion poll
ing, alongside friends-cum-rivals
Archibald Crossley
and
George Gallup
.
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Roper, Elmo, 1900-1971
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You and your leaders : their actions and your reactions, 1936-1956.
by
Roper
,
Elmo
,
1900
-
1971
Published 1957
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2
A report on what information people want about policies and financial conditions of corporations /
by
Roper
,
Elmo
,
1900
-
1971
Published 1948
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Corporations
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