Sylvia Schur

Sylvia Zipser Schur (June 27, 1917 – September 8, 2009) was an American food columnist and innovator. She wrote many cookbooks and has been credited with developing Clamato and Cran-Apple juice. She also wrote recipes for Ann Page and Betty Crocker and helped develop menus for restaurants, including the Four Seasons in Manhattan. Schur was a columnist for ''PM'', ''Seventeen'', ''Look'', ''Woman's Home Companion'', and ''PARADE''.

Schur graduated from Hunter College in 1939, and was employed as a market reporter for ''PM'', an ad-free New York City newspaper, turned that into a food column for the paper. She then went to ''Seventeen'', where she convinced the editor that teens cared about food and became the magazine's first food editor. Her trail as food editor carried her to ''Look'', ''Woman's Home Companion'', an ill-fated magazine, and finally ''Parade'', where she succeeded Julia Child and preceded Sheila Lukins as food editor. In a parallel path, she was a product developer for various food companies, such as Ocean Spray Cran-Apple juice. She helped develop the original menu of The Four Seasons Restaurant in New York City. Provided by Wikipedia