Jack Trout

John Francis "Jack" Trout (January 31, 1935 – June 4, 2017) was an American advertising executive and an owner of Trout & Partners, a consulting firm. He was the founder and pioneer of positioning theory and also marketing warfare theory. Provided by Wikipedia
Showing 1 - 20 results of 27 for search 'Trout, Jack', query time: 0.33s Refine Results
  1. 1
    The new positioning : the latest on the world's #1 business strategy /
    by Trout, Jack
    Published 1996
    Book
  2. 2
    The power of simplicity : a management guide to cutting through the nonsense and doing things right /
    by Trout, Jack
    Published 1999
    Book
  3. 3
    Differentiate or die : survival in our era of killer competition /
    by Trout, Jack
    Published 2000
    Book
  4. 4
    The new positioning : the latest on the world's #1 business strategy /
    by Trout, Jack
    Published 1996
    Connect to the full text of this electronic book
    eBook
  5. 5
    The power of simplicity : a management guide to cutting through the nonsense and doing things right /
    by Trout, Jack
    Published 1999
    Connect to the full text of this electronic book
    eBook
  6. 6
    Big brands, big trouble : lessons learned the hard way /
    by Trout, Jack
    Published 2001
    Book
  7. 7
    Trout on strategy : capturing mindshare, conquering markets /
    by Trout, Jack
    Published 2004
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  8. 8
    Differentiate or die : [survival in our era of killer competition] /
    by Trout, Jack
    Published 2001
    CD Audio Book
  9. 9
    Differentiate or die : survival in our era of killer competition /
    by Trout, Jack
    Published 2008
    Book
  10. 10
    In search of the obvious : the antidote for today's marketing mess /
    by Trout, Jack
    Published 2008
    Publisher description
    Table of contents only
    Book
  11. 11
    Trout on strategy : capturing mindshare, conquering markets /
    by Trout, Jack
    Published 2004
    Contributor biographical information
    Table of contents
    Publisher description
    Book
  12. 12
    Repositioning : marketing in an era of competition, change, and crisis /
    by Trout, Jack
    Published 2010
    Book
  13. 13
    Differentiate or die : survival in our era of killer competition /
    by Trout, Jack
    Published 2008
    Connect to the full text of this electronic book
    eBook
  14. 14
    The New Positioning : The Latest on the World's #1 Business Strategy /
    by Trout, Jack
    Published 1997
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    eBook
  15. 15
    Positioning : The Battle for Your Mind /
    by Ries, Al, Trout, Jack
    Published 2001
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    eBook
  16. 16
    Positioning : The Battle for Your Mind (Audio Book) /
    by Ries, Al, Trout, Jack
    Published 2000
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    Audio eBook
  17. 17
    REPOSITIONING : Marketing in an Era of Competition, Change and Crisis /
    by Trout, Jack, Rivkin, Steve
    Published 2009
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  18. 18
    Positioning : the battle for your mind /
    by Ries, Al, Trout, Jack
    Published 2001
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    Audio eBook
  19. 19
    Positioning : the battle for your mind /
    by Ries, Al, Trout, Jack
    Published 2023
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  20. 20
    Positioning : the battle for your mind /
    by Ries, Al, Trout, Jack
    Published 2023
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    Audio eBook
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