Joseph Turow is the Robert Lewis Shayon Professor of Communication at the Annenberg School for Communication at the University of Pennsylvania. His research specialises in marketing, new media and privacy. A 2005 ''New York Times Magazine'' article referred to him as “probably the reigning academic expert on media fragmentation." In 2010, the New York Times called Turow “the ranking wise man on some thorny new-media and marketing topics."
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