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Vargo, Stephen L., 1945-
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Vargo, Stephen L., 1945-
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Service-dominant logic : premises, perspectives, possibilities /
by
Lusch, Robert F.
,
Vargo
,
Stephen
L
.,
1945
-
Published 2014
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2
The service-dominant logic of marketing : dialog, debate, and directions /
Published 2006
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,
Stephen
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.,
1945
-...
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Customer services
Philosophy
Customer relations
Marketing
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