Richard Wirthlin

Richard Bitner ("Dick") Wirthlin (March 15, 1931March 16, 2011) was a prominent American pollster, who is best known as Ronald Reagan's chief strategist, serving as his political consultant and pollster for twenty years, from 1968 through the end of his presidency. He became a senior adviser and member of Reagan's inner circle and is known to have helped him shape his political message and strategies, both in presidential campaigns and in the White House. Wirthlin also was a general authority of the Church of Jesus Christ of Latter-day Saints (LDS Church) and a member of its Second Quorum of the Seventy from 1996 to 2001. Provided by Wikipedia