Advertising /

Bibliographic Details
Main Author:	Bolen, William H., 1943-
Format:	Book
Language:	English
Published:	New York : Wiley, [1981]
Series:	Wiley series in marketing.
Subjects:	Advertising > United States. Advertising.

Description
Physical Description:	xviii, 504 pages : illustrations ; 24 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	047103486X