Advertising /
Main Author: | |
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Format: | Book |
Language: | English |
Published: |
New York :
Wiley,
[1981]
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Series: | Wiley series in marketing.
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Subjects: |
Physical Description: | xviii, 504 pages : illustrations ; 24 cm. |
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Bibliography: | Includes bibliographical references and index. |
ISBN: | 047103486X |