Richtige Farbe, erfolgreiche Packung : La couleur vend votre emballage. Color sells your package /

Bibliographic Details
Main Author: Favre, Jean Paul
Format: Book
Language:German
French
English
Published: Zürich, ABC Verlag [1969]
Subjects:
Table of Contents:
  • Forward / Frank Gianninoto
  • Chapter I: The phenomenon of color
  • Chapter II: Color in the service of packaging
  • Chapter III: The market to be conquered
  • Chapter IV: The creation of a package in appropriate colors
  • Chapter V: Psychological and physiological tests in the service of color.