APA (7th ed.) Citation

Preston, I. L. (1975). The great American blow-up: Puffery in advertising and selling. University of Wisconsin Press.

Chicago Style (17th ed.) Citation

Preston, Ivan L. The Great American Blow-up: Puffery in Advertising and Selling. Madison: University of Wisconsin Press, 1975.

MLA (8th ed.) Citation

Preston, Ivan L. The Great American Blow-up: Puffery in Advertising and Selling. University of Wisconsin Press, 1975.