Media in advertising /

Bibliographic Details
Main Author: Barton, Roger, 1903-
Format: Book
Language:English
Published: New York : McGraw-Hill, [1964]
Series:McGraw-Hill series in marketing and advertising.
Subjects:
Description
Physical Description:ix, 559 pages : illustrations, facsimiles, maps, portraits ; 24 cm.
Bibliography:Includes bibliographical references.