Media in advertising /
Main Author: | |
---|---|
Format: | Book |
Language: | English |
Published: |
New York :
McGraw-Hill,
[1964]
|
Series: | McGraw-Hill series in marketing and advertising.
|
Subjects: |
Physical Description: | ix, 559 pages : illustrations, facsimiles, maps, portraits ; 24 cm. |
---|---|
Bibliography: | Includes bibliographical references. |