Measuring advertising effectiveness /

Bibliographic Details
Main Author: Lucas, Darrell Blaine, 1902-1995
Other Authors: Britt, Steuart Henderson, 1907-1979
Format: Book
Language:English
Published: New York : McGraw-Hill, [1963]
Series:McGraw-Hill series in marketing and advertising.
Subjects:

Remote Storage

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Call Number: HF5813.U6 L8
 
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HF5813.U6 L8 Available