Measuring advertising effectiveness /

Bibliographic Details
Main Author:	Lucas, Darrell Blaine, 1902-1995
Other Authors:	Britt, Steuart Henderson, 1907-1979
Format:	Book
Language:	English
Published:	New York : McGraw-Hill, [1963]
Series:	McGraw-Hill series in marketing and advertising.
Subjects:	Advertising > United States.

Description
Physical Description:	399 pages : illustrations ; 24 cm.
Bibliography:	Includes bibliography.