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720218s1963 nyua b 00010 eng |
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|a 62019764
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| 035 |
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|a (OCoLC)00244845
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| 035 |
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|9 AAX4033AM
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| 040 |
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|c WSU
|d TXA
|d UtOrBLW
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| 049 |
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|a TXAM
|c [361283]
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|a HF5813.U6
|b L8
|
| 082 |
0 |
|
|a 659.1
|
| 100 |
1 |
|
|a Lucas, Darrell Blaine,
|d 1902-1995.
|
| 245 |
1 |
0 |
|a Measuring advertising effectiveness /
|c [by] Darrell Blaine Lucas [and] Steuart Henderson Britt.
|
| 264 |
|
1 |
|a New York :
|b McGraw-Hill,
|c [1963]
|
| 300 |
|
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|a 399 pages :
|b illustrations ;
|c 24 cm.
|
| 336 |
|
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|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a unmediated
|b n
|2 rdamedia
|
| 338 |
|
|
|a volume
|b nc
|2 rdacarrier
|
| 490 |
1 |
|
|a McGraw-Hill series in marketing and advertising
|
| 504 |
|
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|a Includes bibliography.
|
| 650 |
|
0 |
|a Advertising
|z United States.
|
| 700 |
1 |
|
|a Britt, Steuart Henderson,
|d 1907-1979.
|
| 830 |
|
0 |
|a McGraw-Hill series in marketing and advertising.
|
| 999 |
|
|
|a MARS
|
| 999 |
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|s 6fab646f-a0d0-350d-b47c-cd316903c97f
|i aacdeb3f-0baa-3bbf-b48e-21ff07dac6bc
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| 952 |
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|p ric
|a Texas A&M University
|b Rellis Campus
|c Joint Library Facility
|d Remote Storage
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|e HF5813.U6 L8
|h Library of Congress classification
|i unmediated -- volume
|m A14802850432
|
| 998 |
f |
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|a HF5813.U6 L8
|t 0
|l Remote Storage
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