APA (7th ed.) Citation

Lucas, J. T., & Gurman, R. (1972). Truth in advertising. American Management Association.

Chicago Style (17th ed.) Citation

Lucas, John T., and Richard Gurman. Truth in Advertising. [New York]: American Management Association, 1972.

MLA (8th ed.) Citation

Lucas, John T., and Richard Gurman. Truth in Advertising. American Management Association, 1972.