Advertising, management, and society: a business point of view /

Advertising, management, and society: a business point of view /

Bibliographic Details
Main Author: Nicosia, Francesco M.
Corporate Authors: University of California, Berkeley. Graduate School of Business Administration, United States. Federal Trade Commission
Format: Book
Language:English
Published: New York : McGraw-Hill, [1974]
Subjects:
Advertising > United States.
Advertising.
Description
Item Description:A project of the Consumer research program, Graduate School of Business Administration, University of California at Berkeley.
Based on testimony given before the Federal Trade Commission in 1971 by members of the American Association of Advertising Agencies and the Association of National Advertisers.
Physical Description:xx, 386 pages : illustrations ; 24 cm.
Bibliography:Bibliography: pages 371-377.
ISBN:0070465282
0070465274 (pbk.)