Advertising: today, yesterday, tomorrow ; an omnibus of advertising /

Tested advertising copy ; 201 tests of 480 ads, with factual results in readership, inquiries or sales, and analyses of basic success factors for ad copy as viewed by Gallup, Polit...

Published 1955

Public relations idea book /

Published 1953

Advertising idea book /

Published 1951

Case histories of successful advertising : problems, solutions, results /

Published 1949

Small-space advertising for large and small advertisers for results at low cost ; what-to-do and how-to-do-it /

Published 1948

Fifty years, 1888-1938.

Published 1938