Speaking of advertising /

Bibliographic Details
Main Author: Wright, John Sherman, 1920-
Other Authors: Warner, Daniel S.
Format: Book
Language:English
Published: New York : McGraw-Hill, [1963]
Series:McGraw-Hill series in marketing and advertising.
Subjects:
Description
Physical Description:xiv, 484 pages : illustrations, portraits ; 25 cm.
Bibliography:Bibliographical references included in footnotes.