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00000cam a2200000 4500 |
| 001 |
in00000242253 |
| 005 |
20151009092807.0 |
| 008 |
710507s1971 ilua s 00110 eng |
| 010 |
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|a 76141394
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| 035 |
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|a (OCoLC)00137256
|
| 035 |
|
|
|9 ABA6236AM
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| 040 |
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|a DLC
|c DLC
|d TXA
|d UtOrBLW
|
| 049 |
|
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|a TXAM
|c [1142983]
|
| 050 |
0 |
0 |
|a HF5415
|b .E645
|
| 082 |
0 |
|
|a 658.8
|
| 100 |
1 |
|
|a Engel, James F.
|
| 245 |
1 |
0 |
|a Cases in promotional strategy /
|c [by] James F. Engel, W. Wayne Talarzyk [and] Carl M. Larson.
|
| 264 |
|
1 |
|a Homewood, Ill. :
|b Irwin,
|c 1971.
|
| 300 |
|
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|a x, 382 pages :
|b illustrations ;
|c 23 cm.
|
| 336 |
|
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|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a unmediated
|b n
|2 rdamedia
|
| 338 |
|
|
|a volume
|b nc
|2 rdacarrier
|
| 650 |
|
0 |
|a Marketing
|v Case studies.
|
| 650 |
|
0 |
|a Advertising
|v Case studies.
|
| 700 |
1 |
|
|a Talarzyk, W. Wayne.
|
| 700 |
1 |
|
|a Larson, Carl M.,
|d 1916-
|
| 999 |
|
|
|a MARS
|
| 999 |
f |
f |
|s 88eb2e5c-b39c-3402-89d2-8b9fbe2809ca
|i 744e80c1-f1cd-3079-987f-32212e809dd8
|t 0
|
| 952 |
f |
f |
|p ric
|a Texas A&M University
|b Rellis Campus
|c Joint Library Facility
|d Remote Storage
|t 0
|e HF5415 .E645
|h Library of Congress classification
|i unmediated -- volume
|m A14802786390
|
| 998 |
f |
f |
|a HF5415 .E645
|t 0
|l Remote Storage
|