Cases in promotional strategy /

Cases in promotional strategy /

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Bibliographic Details
Main Author:	Engel, James F.
Other Authors:	Talarzyk, W. Wayne, Larson, Carl M., 1916-
Format:	Book
Language:	English
Published:	Homewood, Ill. : Irwin, 1971.
Subjects:	Marketing > Case studies. Advertising > Case studies.

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