The marketing of generic drugs : a guide to counter-strategies for the technology intensive pharmaceutical companies /

The marketing of generic drugs : a guide to counter-strategies for the technology intensive pharmaceutical companies /

Bibliographic Details
Main Author: James, Barrie G.
Format: Book
Language:English
Published: London : Associated Business Press, 1981
Subjects:
Drugs > Generic substitution.
Drugs > Marketing.
Pharmaceutical industry.

Evans: Library Stacks

Holdings details from Evans: Library Stacks
Call Number: HD9665.6 .J37 1982
 
Call Number Status Get It
HD9665.6 .J37 1982 Available