Marketplace Canada : some controversial dimensions /

Marketplace Canada : some controversial dimensions /

Bibliographic Details
Other Authors: Shapiro, Stanley J., Heslop, Louise
Format: Book
Language:English
Published: Toronto ; New York : McGraw-Hill Ryerson, [1982]
Series:McGraw-Hill Ryerson Limited series in Canadian marketing and management.
Subjects:
Marketing > Canada.
Canada > Commerce.
Table of Contents:
  • TV advertising directed at children / Marvin E. Goldberg
  • Ontario Rusty Ford Owners' Association v. Ford Motor Company of Canada / Michael R. Pearce and Alan R. Greer
  • Advertising and women / Louise A. Heslop and Alice E. Courtney
  • The life cycle of consumer protection in British Columbia / Robert G. Wyckham
  • The Westinghouse Canada appliance takeover / Stanley J. Shapiro, Louise A. Heslop, and Richard Yates
  • The Ontario grocery chains / Daniel Aronchik and Stanley J. Shapiro
  • The Hudson's Bay-Simpson's-Sears merger / Carl A. Lawrence
  • Issued in Canadian competition legislation / J.A. Barnhill
  • The statutory grain freight rate / Sheila A. Brown
  • The Controversy over electronic point-of-sale systems / Mel S. Moyer
  • Taxation of advertising / James G. Barnes and Chris R. Vaughan
  • Energy and the economy / Catherine Hunt and John Neate.