Marketing research in Canada : a status report /

From the Foreword: This study presents a report on the current status of marketing research in Canada. It considers both tactical issues such as the activities and technology of the discipline, and strategic issues such as the prevalence, organization, staffing, direction and evaluation of the marke...

Full description

Bibliographic Details

Main Author:	Wong, Kenneth B.
Corporate Author:	Conference Board in Canada
Other Authors:	Chapman, Randall G.
Format:	Book
Language:	English
Published:	Ottawa : Conference Board in Canada, 1978. Ottawa, Ont. : The Conference Board in Canada, 1978.
Series:	Canadian studies (Montréal, Québec) ; no. 50.
Subjects:	Marketing research > Canada. Canada.