Essentials of advertising /

Essentials of advertising /

Bibliographic Details
Main Author: Kaufman, Louis, 1922-
Format: Book
Language:English
Published: New York : Harcourt Brace Jovanovich, [1980]
Subjects:
Advertising > United States.
Advertising > United States > Case studies.
Description
Physical Description:xiv, 575 pages : illustrations (some color) ; 25 cm.
Bibliography:Includes bibliographies and index.
ISBN:0155241001