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00000cam a2200000 a 4500 |
| 001 |
in00000639355 |
| 005 |
20151015060950.0 |
| 008 |
800515s1980 nyua b 00110 eng |
| 010 |
|
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|a 79091221
|
| 020 |
|
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|a 0155241001
|
| 035 |
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|a (OCoLC)06394123
|
| 035 |
|
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|9 ACV5350AM
|
| 040 |
|
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|a DLC
|c DLC
|d m.c.
|d TXA
|d UtOrBLW
|
| 043 |
|
|
|a n-us---
|
| 049 |
|
|
|a TXAM
|c [1632676]
|
| 050 |
0 |
0 |
|a HF5813.U6
|b K38
|
| 082 |
0 |
|
|a 659.1/0973
|
| 100 |
1 |
|
|a Kaufman, Louis,
|d 1922-
|
| 245 |
1 |
0 |
|a Essentials of advertising /
|c Louis Kaufman.
|
| 264 |
|
1 |
|a New York :
|b Harcourt Brace Jovanovich,
|c [1980]
|
| 264 |
|
4 |
|c ©1980
|
| 300 |
|
|
|a xiv, 575 pages :
|b illustrations (some color) ;
|c 25 cm.
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a unmediated
|b n
|2 rdamedia
|
| 338 |
|
|
|a volume
|b nc
|2 rdacarrier
|
| 504 |
|
|
|a Includes bibliographies and index.
|
| 650 |
|
0 |
|a Advertising
|z United States.
|
| 650 |
|
0 |
|a Advertising
|z United States
|x Case studies.
|
| 999 |
|
|
|a MARS
|
| 999 |
f |
f |
|s b560b7cc-e435-306c-a373-afa9b30e1715
|i 77dbf218-1f81-3b88-b051-cea87939ec04
|t 0
|
| 952 |
f |
f |
|p ric
|a Texas A&M University
|b Rellis Campus
|c Joint Library Facility
|d Remote Storage
|t 0
|e HF5813.U6 K38
|h Library of Congress classification
|i unmediated -- volume
|m A14802850408
|
| 998 |
f |
f |
|a HF5813.U6 K38
|t 0
|l Remote Storage
|