Essentials of advertising /

Essentials of advertising /

Bibliographic Details
Main Author:	Kaufman, Louis, 1922-
Format:	Book
Language:	English
Published:	New York : Harcourt Brace Jovanovich, [1980]
Subjects:	Advertising > United States. Advertising > United States > Case studies.

Similar Items

Cases in advertising /
by: Burton, Philip Ward, 1910-
Published: (1981)

Advertising and socialism : the nature and extent of consumer advertising in the Soviet Union, Poland, Hungary, and Yugoslavia /
by: Hanson, Philip, 1936-
Published: (1974)

Where the suckers moon : an advertising story /
by: Rothenberg, Randall
Published: (1994)

Advertising works : papers from the IPA Advertising Effectiveness Awards, Institute of Practitioners in Advertising.

Advertising /
by: Bolen, William H., 1943-
Published: (1981)

Advertising /
by: Bolen, William H., 1943-
Published: (1984)

Truth in advertising /
by: Lucas, John T., 1922-
Published: (1972)

The advertising business : operations, creativity, media planning, integrated communications /
Published: (1999)

Advertising organizations and publications : a resource guide /
Published: (2000)

Advertising and society : an introduction /
Published: (2014)

Advertising and society : controversies and consequences /
Published: (2009)

Advertising /
by: Yeshin, Tony
Published: (2006)

Advertising, management, and society: a business point of view /
by: Nicosia, Francesco M.
Published: (1974)

Branding diversity : new advertising and cultural strategies /
by: Khamis, Susie
Published: (2020)

Advertising and competition.
by: Backman, Jules, 1910-1982
Published: (1967)

Media in advertising /
by: Barton, Roger, 1903-
Published: (1964)

Advertising in America.
by: Tyler, Poyntz
Published: (1959)

Advertising progress : American business and the rise of consumer marketing /
by: Laird, Pamela Walker, 1947-
Published: (1998)

Measuring advertising effectiveness /
by: Lucas, Darrell Blaine, 1902-1995
Published: (1963)

Common sense in advertising /
by: Adams, Charles F. (Charles Francis), 1927-
Published: (1965)

Advertising: today, yesterday, tomorrow ; an omnibus of advertising /
Published: (1963)

The men who advertise.
Published: (1978)

Regulation of advertising by the FTC /
by: Posner, Richard A.
Published: (1973)

When advertising tried harder : the sixties, the golden age of American advertising /
by: Dobrow, Larry
Published: (1984)

Out of home advertising source.
Published: (1995)

Me, and other advertising geniuses.
by: Brower, Charlie
Published: (1974)

Advertising and the public interest : a staff report to the Federal Trade Commission /
by: Howard, John A.
Published: (1973)

Advertising, competition, and public policy : theories and new evidence /
by: McAuliffe, Robert E.
Published: (1987)

Advertising and the European city : historical perspectives /
Published: (2000)

How it was in advertising : 1776-1976 /
Published: (1976)

Speaking of advertising /
by: Wright, John Sherman, 1920-
Published: (1963)

Advertising organizations and publications : a resource guide /
Published: (2000)

Early American advertising /
Published: (1985)

Trail blazers of advertising /
by: Pancoast, Chalmers Lowell, 1880-
Published: (1976)

Advertising in action.
by: Constantine, C. P.
Published: (1962)

Advertising and free speech /
Published: (1977)

European advertising strategies /
by: Rijkens, Rein
Published: (1991)

Modern advertising and the market for audience attention : the US advertising industry's turn-of-the-twentieth-century transition /
by: Sherman, Zoe
Published: (2020)

Advertising in the 60s : turncoats, traditionalists, and waste makers in America's turbulent decade /
by: Warlaumont, Hazel G., 1938-
Published: (2001)

The advertising business : operations, creativity, media planning, integrated communications /
Published: (1999)