Trend watching : how the media create trends and how to be the first to uncover them /

Bibliographic Details
Main Author:	Merriam, John E.
Other Authors:	Makower, Joel, 1952-
Format:	Book
Language:	English
Published:	New York, NY : American Management Association, [1988]
Subjects:	Mass media > United States. Mass media > Statistical methods. Content analysis (Communication)