The mature market : a strategic marketing guide to America's fastest growing population segment /

Bibliographic Details
Main Author: Menchin, Robert S.
Format: Book
Language:English
Published: Chicago, Ill. : Probus Pub., 1989.
Subjects:

MARC

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245 1 4 |a The mature market :  |b a strategic marketing guide to America's fastest growing population segment /  |c Robert S. Menchin. 
264 1 |a Chicago, Ill. :  |b Probus Pub.,  |c 1989. 
300 |a xvi, 265 pages :  |b illustrations 
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504 |a Includes bibliographical references. 
650 0 |a Marketing  |z United States  |x Management. 
650 0 |a Older consumers  |z United States. 
650 0 |a Consumer behavior  |z United States. 
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