Shaw, R., & Stone, M. (1990). Database marketing: Strategy and implementation. Wiley.
Chicago Style (17th ed.) CitationShaw, Robert, and Merlin Stone. Database Marketing: Strategy and Implementation. New York: Wiley, 1990.
MLA (8th ed.) CitationShaw, Robert, and Merlin Stone. Database Marketing: Strategy and Implementation. Wiley, 1990.
Warning: These citations may not always be 100% accurate.