APA (7th ed.) Citation

Shaw, R., & Stone, M. (1990). Database marketing: Strategy and implementation. Wiley.

Chicago Style (17th ed.) Citation

Shaw, Robert, and Merlin Stone. Database Marketing: Strategy and Implementation. New York: Wiley, 1990.

MLA (8th ed.) Citation

Shaw, Robert, and Merlin Stone. Database Marketing: Strategy and Implementation. Wiley, 1990.

Warning: These citations may not always be 100% accurate.