Information campaigns : balancing social values and social change /

Bibliographic Details
Other Authors:	Salmon, Charles T.
Format:	Book
Language:	English
Published:	Newbury Park, Calif. : Sage Publications, [1989]
Series:	Sage annual reviews of communication research ; v. 18.
Subjects:	Publicity. Marketing > Social aspects. Communication > Social aspects. Social change. Social marketing.