APA (7th ed.) Citation

Berger, A. A. (1991). Media research techniques. Sage Publications.

Chicago Style (17th ed.) Citation

Berger, Arthur Asa. Media Research Techniques. Newbury Park, Calif.: Sage Publications, 1991.

MLA (8th ed.) Citation

Berger, Arthur Asa. Media Research Techniques. Sage Publications, 1991.