APA (7th ed.) Citation

Lears, T. J. J. (1994). Fables of abundance: A cultural history of advertising in America. Basic Books.

Chicago Style (17th ed.) Citation

Lears, T. J. Jackson. Fables of Abundance: A Cultural History of Advertising in America. [New York]: Basic Books, 1994.

MLA (8th ed.) Citation

Lears, T. J. Jackson. Fables of Abundance: A Cultural History of Advertising in America. Basic Books, 1994.