Leading questions /
Discusses how marketers use public opinion, and the use of polls, surveys, leading questions and behavior scans in determining public opinion. Describes how this information is used in selling products, in shaping politics and in winning presidential elections.
Corporate Authors: | , , |
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Format: | Video VHS |
Language: | English |
Published: |
Princeton, N.J. :
Films for the Humanities & Sciences,
[1994]
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Series: | Public mind : image and reality in America.
Moyers collection. |
Subjects: |
Remote Storage
Call Number: |
HM261 .L43 1994 |
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Call Number | Status | Get It |
HM261 .L43 1994 | Available |