Essentials of marketing research /

Essentials of marketing research /

Bibliographic Details
Main Author: Hawkins, Del I.
Other Authors: Tull, Donald S.
Format: Book
Language:English
Published: New York : Toronto : New York : Macmillan Pub. Co. ; Maxwell Macmillan Canada ; Maxwell Macmillan International, [1994]
Subjects:
Marketing research.
Marketing research > Case studies.
Description
Item Description:Portions of this book are taken from: Marketing research / Donald S. Tull, Del I. Hawkins. 6th edition c1993.
Physical Description:xiii, 558, I-18 pages : illustrations (some color) ; 26 cm.
Bibliography:Includes bibliographical references and indexes.
ISBN:0023518316