Essentials of marketing research /

Bibliographic Details
Main Author: Hawkins, Del I.
Other Authors: Tull, Donald S.
Format: Book
Language:English
Published: New York : Toronto : New York : Macmillan Pub. Co. ; Maxwell Macmillan Canada ; Maxwell Macmillan International, [1994]
Subjects:

MARC

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245 1 0 |a Essentials of marketing research /  |c Del I. Hawkins, Donald S. Tull. 
264 1 |a New York :  |b Macmillan Pub. Co. ;  |a Toronto :  |b Maxwell Macmillan Canada ;  |a New York :  |b Maxwell Macmillan International,  |c [1994] 
264 4 |c ©1994 
300 |a xiii, 558, I-18 pages :  |b illustrations (some color) ;  |c 26 cm. 
336 |a text  |b txt  |2 rdacontent 
337 |a unmediated  |b n  |2 rdamedia 
338 |a volume  |b nc  |2 rdacarrier 
500 |a Portions of this book are taken from: Marketing research / Donald S. Tull, Del I. Hawkins. 6th edition c1993. 
504 |a Includes bibliographical references and indexes. 
650 0 |a Marketing research. 
650 0 |a Marketing research  |v Case studies. 
700 1 |a Tull, Donald S. 
700 1 |a Tull, Donald S.  |t Marketing research. 
740 0 |a Marketing research. 
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