Conducting focus groups : a manual for sociologists on the use of focus groups as a tool in social and market research /

Conducting focus groups : a manual for sociologists on the use of focus groups as a tool in social and market research /

Bibliographic Details
Corporate Author: American Sociological Association. Meeting
Other Authors: Billson, Janet Mancini
Format: Book
Language:English
Published: Washington, D.C. : American Sociological Association, [1994?]
Series:ASA resource materials for professional development.
Subjects:
Focus groups > Congresses.
Social sciences > Research x Methodology > Congresses.
Marketing research > Methodology > Congresses.
Description
Item Description:Cover title.
A manual used in a Skill-Building Workshop of the same title held in August 1992 prior to ASA's annual meeting in Pittsburgh.
Physical Description:116 pages, 16 unnumbered pages : illustrations ; 28 cm.
Bibliography:Includes bibliographical references.