Personalities and products : a historical perspective on advertising in America /

Personalities and products : a historical perspective on advertising in America /

Bibliographic Details
Main Author: Applegate, Edd
Format: Book
Language:English
Published: Westport, Conn. : Greenwood Press, 1998.
Series:Contributions to the study of mass media and communications. no. 53.
Subjects:
Advertising > United States > History.
Description
Physical Description:xii, 178 pages ; 22 cm.
Bibliography:Includes bibliographical references (pages [157]-169) and index.
ISBN:0313303649 (alk. paper)
ISSN:0732-4456 ;