Personalities and products : a historical perspective on advertising in America /

Bibliographic Details
Main Author: Applegate, Edd
Format: Book
Language:English
Published: Westport, Conn. : Greenwood Press, 1998.
Series:Contributions to the study of mass media and communications. no. 53.
Subjects:
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100 1 |a Applegate, Edd. 
245 1 0 |a Personalities and products :  |b a historical perspective on advertising in America /  |c Edd Applegate. 
264 1 |a Westport, Conn. :  |b Greenwood Press,  |c 1998. 
300 |a xii, 178 pages ;  |c 22 cm. 
336 |a text  |b txt  |2 rdacontent 
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338 |a volume  |b nc  |2 rdacarrier 
490 1 |a Contributions to the study of mass media and communications,  |x 0732-4456 ;  |v no. 53 
504 |a Includes bibliographical references (pages [157]-169) and index. 
650 0 |a Advertising  |z United States  |x History. 
830 0 |a Contributions to the study of mass media and communications.  |x 0732-4456 ;  |v no. 53. 
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952 f f |a Texas A&M University  |b College Station  |c Business Library & Collaboration Commons  |d BLCC: Stacks  |t 0  |e HF5813.U6 A67 1998  |h Library of Congress classification  |i unmediated -- volume  |m A14822550662 
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