Personalities and products : a historical perspective on advertising in America /

Bibliographic Details
Main Author: Applegate, Edd
Format: Book
Language:English
Published: Westport, Conn. : Greenwood Press, 1998.
Series:Contributions to the study of mass media and communications. no. 53.
Subjects:

MARC

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245 1 0 |a Personalities and products :  |b a historical perspective on advertising in America /  |c Edd Applegate. 
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300 |a xii, 178 pages ;  |c 22 cm. 
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490 1 |a Contributions to the study of mass media and communications,  |x 0732-4456 ;  |v no. 53 
504 |a Includes bibliographical references (pages [157]-169) and index. 
650 0 |a Advertising  |z United States  |x History. 
830 0 |a Contributions to the study of mass media and communications.  |x 0732-4456 ;  |v no. 53. 
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