Advertising progress : American business and the rise of consumer marketing /

Advertising progress : American business and the rise of consumer marketing /

Bibliographic Details
Main Author: Laird, Pamela Walker, 1947-
Format: Book
Language:English
Published: Baltimore, Md. : Johns Hopkins University Press, 1998.
Series:Studies in industry and society.
Subjects:
Advertising > United States > History.
Advertising > Social aspects > United States > History.
Description
Physical Description:xiv, 479 pages, 8 unnumbered pages of plates : illustrations (some color) ; 24 cm.
Bibliography:Includes bibliographical references (pages [387]-465) and index.
ISBN:0801858410 (alk. paper)