The advertising business : operations, creativity, media planning, integrated communications /
| Other Authors: | |
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| Format: | Book |
| Language: | English |
| Published: |
Thousand Oaks, Calif. :
Sage Publications,
[1999]
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| Subjects: |
| Physical Description: | 548 pages : illustrations (some color) ; 24 cm. |
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| Bibliography: | Includes bibliographical references and indexes. |
| ISBN: | 076191238X (acid-free paper) 0761912398 (pbk. : acid-free paper) |