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|a 076191238X (acid-free paper)
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|a 0761912398 (pbk. : acid-free paper)
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|a (OCoLC)39756787
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|a HF5813.U6
|b A635 1999
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| 082 |
0 |
0 |
|a 659.1
|2 21
|
| 245 |
0 |
4 |
|a The advertising business :
|b operations, creativity, media planning, integrated communications /
|c edited by John Philip Jones.
|
| 264 |
|
1 |
|a Thousand Oaks, Calif. :
|b Sage Publications,
|c [1999]
|
| 264 |
|
4 |
|c ©1999
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| 300 |
|
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|a 548 pages :
|b illustrations (some color) ;
|c 24 cm.
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| 336 |
|
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|a text
|b txt
|2 rdacontent
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| 337 |
|
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|a unmediated
|b n
|2 rdamedia
|
| 338 |
|
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|a volume
|b nc
|2 rdacarrier
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| 504 |
|
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|a Includes bibliographical references and indexes.
|
| 650 |
|
0 |
|a Advertising
|z United States.
|
| 650 |
|
0 |
|a Advertising.
|
| 650 |
|
4 |
|a Advertising.
|
| 650 |
|
4 |
|a Advertising
|z United States.
|
| 700 |
1 |
|
|a Jones, John Philip.
|
| 948 |
|
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|a C:BLW
|d 20040615
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| 999 |
|
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|a MARS
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| 999 |
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|t 0
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| 952 |
f |
f |
|p normal
|a Texas A&M University
|b College Station
|c Business Library & Collaboration Commons
|d BLCC: Stacks
|t 0
|e HF5813.U6 A635 1999
|h Library of Congress classification
|i unmediated -- volume
|m A14824264102
|
| 998 |
f |
f |
|a HF5813.U6 A635 1999
|t 0
|l BLCC: Stacks
|