APA (7th ed.) Citation

Fuerderer, R., Herrmann, A., & Wuebker, G. (1999). Optimal bundling: Marketing strategies for improving economic performance. Springer.

Chicago Style (17th ed.) Citation

Fuerderer, Ralph, Andreas Herrmann, and Georg Wuebker. Optimal Bundling: Marketing Strategies for Improving Economic Performance. Berlin ; New York: Springer, 1999.

MLA (8th ed.) Citation

Fuerderer, Ralph, et al. Optimal Bundling: Marketing Strategies for Improving Economic Performance. Springer, 1999.