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990518t19991990quca b 001 0 eng d |
| 020 |
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|a 0969983409
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| 035 |
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|a (OCoLC)ocm41382259
|
| 040 |
|
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|a HRM
|c HRM
|d SDA
|d TXA
|d UtOrBLW
|
| 049 |
|
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|a TXAM
|
| 090 |
|
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|a HF5825
|b .D783 1999
|
| 100 |
1 |
|
|a Dupont, Luc,
|d 1964-
|
| 245 |
1 |
0 |
|a 1001 advertising tips /
|c by Luc Dupont.
|
| 246 |
3 |
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|a One thousand and one advertising tips
|
| 264 |
|
1 |
|a Ste.-Foy, Quebec :
|b White Rock Pub.,
|c 1999
|
| 264 |
|
4 |
|c ©1990
|
| 300 |
|
|
|a 290 pages :
|b illustrations (some color) ;
|c 24 cm.
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a unmediated
|b n
|2 rdamedia
|
| 338 |
|
|
|a volume
|b nc
|2 rdacarrier
|
| 504 |
|
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|a Includes bibliographical references (pages 271-273) and index.
|
| 505 |
0 |
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|a Fifty ways to position your product -- What kinds of illustration are the most successful -- What types of headline get the best results -- How to write copy that sells -- What kinds of typeface are the most effective -- What kinds of layout work best -- The hidden meaning of colors -- Comparative advertising: when to use it, when to avoid it -- The six effects of repetition -- Advertising: art or science?
|
| 650 |
|
0 |
|a Advertising layout and typography.
|
| 650 |
|
0 |
|a Advertising copy.
|
| 650 |
|
0 |
|a Advertising, Newspaper.
|
| 650 |
|
0 |
|a Advertising, Magazine.
|
| 994 |
|
|
|a E0
|b TXA
|
| 948 |
|
|
|a cataloged
|b h
|c 2000/11/13
|d c
|e blrosas
|f 2:44:10 pm
|
| 999 |
|
|
|a MARS
|
| 999 |
f |
f |
|s 81758939-679e-3463-9755-a15997a9b990
|i 1cf10379-1cbc-35bd-b0d8-aecc9965f215
|t 0
|
| 952 |
f |
f |
|p ric
|a Texas A&M University
|b Rellis Campus
|c Joint Library Facility
|d Remote Storage
|t 0
|e HF5825 .D783 1999
|h Library of Congress classification
|i unmediated -- volume
|m A14826634052
|
| 998 |
f |
f |
|a HF5825 .D783 1999
|t 0
|l Remote Storage
|